The research group "Corporate & Cloud Services" is focused on economics methods and concepts, such as the market-based pricing and the allocation of electronic services, in the areas of Service Value Networks and Cloud Computing. Service Value Networks denote the dynamic composition of services of different providers in order to cooperatively accomplish a complex service. Cloud Computing, however, comprises the dynamic provisioning of software and hardware services by commercial providers, which in turn can be orchestrated in Service Value Networks.
Sample research topics of this group comprise the following:
- the dynamic pricing of Cloud services
- the application of revenue management methods to Clouds
- the design of "intelligent" bidding agents
- the dynamic composition and pricing of services in Service Value Networks
- the application of concepts of risk diversification in financial markets to Service Value Networks
- the analysis and modeling of demand and price processes
- the design of incentive mechanisms for Social Clouds
Interdisciplinary and application-oriented research are the core competency of this research group. Most of its members have a background at the interface of information technologies and economics, such as Information Management and Engineering, Business Informatics, and Computer Science. The close cooperation with industry partners such as SAP Research, IBM Research & Development and the BMW Group contributes innovative application scenarios and stimuli to the group's research. Moreover, this application-oriented approach ensures that this research group makes a relevant and important contribution to the abovementioned research areas.