In accordance with Hal Varian’s economists “shifting from science to engineering” or Alvin Roth’s paper titled “The Economist as an Engineer” (both in 2002) Market Engineering is concerned as “a structured, systematic and theoretically founded procedure of analyzing, designing, introducing and also quality assuring and advancing electronic market platforms as well as their legal framework - regarding their microstructure, IS infrastructure, and business structure simultaneously”. Students learn to comprehend, to enhance, and to evaluate the design potentials of electronic market platforms in their entirety. They learn to organise their integration into traditional business processes as well as into innovative dynamic (supply) networks and to develop and implement solutions to interdisciplinary questions. Consequently, participants do not only qualify as a „market designer“. Furthermore, working in teams on current literature and on real world cases they will gain theoretical and practical experience. Successful participation in the tutorials will enhance the grade.
This course will be taught in English language.
Roth, A., The Economist as Engineer: Game Theory, Experimental Economics and Computation as Tools for Design Economics. Econometrica 70(4): 1341-1378, 2002.
Weinhardt, C. ,Holtmann, C., Neumann, D., Market Engineering. Wirtschaftsinformatik, 2003.
Wolfstetter, E., Topics in Microeconomics - Industrial Organization, Auctions, and Incentives. Cambridge, Cambridge University Press, 1999.