Dipl.-Inf. (FH) Marc T. P. Adam
Dipl.-Inf. (FH) Marc T. P. Adam
Karlsruhe Institute of Technology (KIT)
Fakultät für Wirtschaftswissenschaften
Institut für Informationswirtschaft und -management
Englerstr. 14
Karlsruhe

49 (721) 608 8387
49 (721) 608 8399
Show email address  
 

Activities

Marc Adam studied Computer Sciences at the University of Applied Sciences Würzburg. His major field of studies was communication in distributed systems. During his studies he worked for several years for IBM Business Services GmbH in Schweinfurt and Frankfurt. In September 2006 he was accepted as a qualifcation scholarship holder and then in september 2007 as a phd scholarship holder at the Graduate School of Information Management and Market Engineering (IME) at Universität Karlsruhe (TH).

My research interest is Physio-Economics, which is the extension of experimental economics by methods of psychophysiology. During economic experiments physiological parameters of the agents are recorded, e.g. the skin conductance or the heart rate. These parameters are an indicator for emotional arousal of the participants.

Curriculum Vitae

since 09/2007PhD student at the IME Graduate School
11/2009"Karl-Steinbuch"-Scholarship
02/2009 - 05/2009Research stay at the University of New South Wales, Sydney, Australia.
Supported by a scholarship of the Karlsruhe House of Young Scientists (KHYS).
02/2007"Ferchau"-Award for outstanding achievements
09/2006 - 08/2007Qualification scholarship holder at the IME Graduate School
03/2006 - 08/2006Diploma Thesis at IBM Deutschland Entwicklung GmbH in Böblingen
08/2003 - 10/2005Working student at IBM Business Services GmbH in Schweinfurt and Frankfurt
04/2004"Prof. Wolfgang Maria Fischer"-Award for outstanding achievements
10/2002 - 08/2006Studies of Computer Sciences at the University of Applied Sciences in Würzburg
12/2001 - 09/2002Alternate civilian service at Arbeiterwohlfahrt in Würzburg
06/2001Abitur at Schönborn Gymnasium in Würzburg
Publications

Papers in Proceedings and Collections

1
Adam, M. T. P.; Gamer, M.; Hey, S.; Ketter, W.; Weinhardt; Christof 2009
Measuring the Impact of Emotions on Decision-Making in Electronic Markets: A Physio-Economic Approach. Group Decision and Negotiation (GDN) 2009. (Toronto, Canada). 193–196.
@Inproceedings{CitationKey,
author = {Adam, Marc T.P. and Gamer, Matthias and Hey, Stefan and Ketter, Wolfgang and Weinhardt and Christof},
title = {{Measuring the Impact of Emotions on Decision-Making in Electronic Markets: A Physio-Economic Approach}},
booktitle = {Group Decision and Negotiation (GDN) 2009},
year = {2009},
address = {Toronto, Canada},
pages = {193-196}}
					
 
2
Adam, M. T. P.; Gnutzmann, H.; Weinhardt, C. 2008
The Impact of Bidding Fees on Auction Fever - Research Proposal for a Physio-Economic Experiment. Group Decision and Negotiation (GDN) 2008. (Coimbra, Portugal). 213–214.
@Inproceedings{CitationKey,
author = {Adam, Marc T.P. and Gnutzmann, Hinnerk and Weinhardt, Christof},
title = {{The Impact of Bidding Fees on Auction Fever - Research Proposal for a Physio-Economic Experiment}},
booktitle = {Group Decision and Negotiation (GDN) 2008},
year = {2008},
address = {Coimbra, Portugal},
pages = {213-214}}
					
 
3
Adam, M. T. P.; Hagenau, M.; Neumann, D.; Weinhardt, C. 2008
Emotions in Electronic Auctions - A Physio-Economic Approach on Information Systems. Proceedings of the 16th European Conference on Information Systems (ECIS’ 08). (Galway, Ireland). 315–325.
@Inproceedings{CitationKey,
author = {Adam, Marc T.P. and Hagenau, M. and Neumann, D. and Weinhardt, C.},
title = {{Emotions in Electronic Auctions - A Physio-Economic Approach on Information Systems}},
booktitle = {Proceedings of the 16th European Conference on Information Systems (ECIS’ 08)},
year = {2008},
address = {Galway, Ireland},
pages = {315-325},
abstract = {Though auctions show a prevailing dominance in electronic markets, our understanding of how auctions work on human behaviour is still rather limited. In this paper we analyse the impact of emotional processes on the decision making of human agents in electronic auctions. The analysis is based on a physio-economic study, in which human agents take part in a Dutch auction experiment, while their physiological parameters are recorded simultaneously. Parameters evaluated in this study are the electrodermal activity and the heart rate of the experiment participants. Based on the physiological results, we conclude that human agents tend to cognitively set a price at which they want to end the auction, but once they reach that specific price, they are tempted due to emotional processes to wait a little longer in order to increase their nominal payoff. Further we argue that the adaption of psychophysiological methodologies is not limited to mechanism design, but can be of considerable assistance for successful design of  nformation systems in general.}}
					

Other Contributions to Conferences (Selection)

1
Adam, M.; Krämer, J.; Weinhardt, C. 2009
A Theory of Bid Protraction: Evidence from a Physioeconomic Experiment. Tagung der Gesellschaft für experimentelle Wirtschaftsforschung. (Essen, Germany).
@Conference{CitationKey,
author = {Adam, Marc and Krämer, Jan and Weinhardt, Christof},
title = {{A Theory of Bid Protraction: Evidence from a Physioeconomic Experiment}},
booktitle = {Tagung der Gesellschaft für experimentelle Wirtschaftsforschung},
year = {2009},
address = {Essen, Germany}}
					
 
2
Adam, M. T. P.; Krämer, J.; Weinhardt, C. 2008
The Impact of Clock Speeds on Bidders' Arousal in Dutch Auctions. 3rd Nordic Conference on Behavioral and Experimental Economics. (Copenhagen, Denmark).
@Conference{CitationKey,
author = {Adam, Marc T.P. and Krämer, Jan and Weinhardt, Christof},
title = {{The Impact of Clock Speeds on Bidders' Arousal in Dutch Auctions}},
booktitle = {3rd Nordic Conference on Behavioral and Experimental Economics},
year = {2008},
address = {Copenhagen, Denmark},
abstract = {Previous experimental studies suggest that seller's revenue in Dutch auctions depends on the speed at which the standing price
is decreased. This eect is commonly explained by the fact that auction speed has a direct eect on bidders' utility of suspense. We provide experimental evidence that dierent clock speeds indeed have an impact on bidders' emotional arousal, which in turn influences market behavior and outcome. To this extend a bidder's skin conductance levels have been measured while participating in Dutch auctions with varying clock speeds. The main nding of our physio-economic study is that the degree of emotional arousal is signicantly higher in fast Dutch auctions. Thereby we provide evidence for the missing link between the utility of suspense theory and truly experienced competitive arousal.}}
					
Thesis
Physio-Economics - How economics can learn from psychophysiology
in Kooperation mit: University of New South Wales, Sydney, Australien
[Bachelor thesis, Diploma thesis, Master thesis, Student research project]
Status: assigned
Emotionen in der Hollaendischen Auktion
Eine physio-ökonomische Studie zu schnellen und langsamen Auktionsuhren
[Bachelor thesis]
Status: finished
Emotionen auf Elektronischen Märkten
in Kooperation mit: Forschungszentrum Informatik (FZI), House of Competence
[Bachelor thesis, Diploma thesis]
Status: assigned
Vergleich von Auktionsmechanismen unter emotionalen Gesichtspunkten
[Bachelor thesis, Diploma thesis, Student research project]
Status: assigned
KIT – University of the State of Baden-Wuerttemberg and National Research Center of the Helmholtz Association